Graphic Design | Marketing B.F.A.

Department of Art & Design

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graphic design work

ONE BFA. TWO SKILL SETS. Our collaborative degree with the Labovitz School lets you put two areas of valuable career expertise together.

The Bachelor of Fine Arts (BFA) degree program in Graphic Design with a Marketing Subplan is a collaborative professional degree between the School of Fine Arts and the Labovitz School of Business and Economics that combines graphic design coursework with an array of marketing courses to provide a strong, integrated and broad-range professional skill-set. Thirty students are admitted to the major each year through portfolio review.

Mentored by dedicated faculty from both the School of Fine Arts and the Labovitz School of Business and Economics, students benefit from a collaborative program grounded in the belief that designers with backgrounds in both marketing and business are well-equipped for positions in the contemporary marketplace.

Current industry practice involves collaboration between designers, marketing specialists, and various members of creative teams who develop promotional strategies based on solid market research, designing materials for an increasing array of venues, including social media.

The degree enables graduates to work effectively in industry-standard creative teams, moving from empirically identifying and measuring consumer needs and desires to the design of effective promotional graphic systems and materials.

University Catalog

PDF iconGraphic Design Marketing BFA

Portfolio guidelines

PDF iconPortfolio review checklist

PDF iconConditions for students taking marketing classes


UMD Art and Design is accredited by NASAD,
the National Association of Schools of Art and Design,
11250 Roger Bacon Drive, Suite 2
Reston, VA 20190-5248, 703-437-0700,