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Graphic Design B.F.A. Marketing Emphasis
Department of Art & Design
ONE BFA. TWO SKILL SETS.
Our collaborative degree with the Labovitz School lets you put two areas of valuable career expertise together.
The Bachelor of Fine Arts (B.F.A.) degree program in Graphic Design with a Marketing emphasis is a collaborative professional degree between the School of Fine Arts and the Labovitz School of Business and Economics that combines graphic design coursework with an array of marketing courses to provide a strong, integrated and broad-range professional skill-set. Thirty students are admitted to the major each year through portfolio review.
Mentored by dedicated faculty from both the School of Fine Arts and the Labovitz School of Business and Economics, students benefit from a collaborative program grounded in the belief that designers with backgrounds in both marketing and business are well-equipped for positions in the contemporary marketplace.
Current industry practice involves collaboration between designers, marketing specialists, and various members of creative teams who develop promotional strategies based on solid market research, designing materials for an increasing array of venues, including social media.
The degree enables graduates to work effectively in industry-standard creative teams, moving from empirically identifying and measuring consumer needs and desires to the design of effective promotional graphic systems and materials.
Follow the guide for your declared catalog year
2018–2019 suggested four year sequence of courses